Monogo - e- commerce done right

<p class="text-26 lg:text-26 mb-7"><strong>We bring value by using the best, the most reliable technologies available on the eCommerce market. Our team makes sure that our clients have the ability to achieve their business goals in a way that is safe, predictable and at the highest level.</strong></p>
<p>We have been operating since 2011, and our team consists of 80 people whose competences and knowledge are certified. Our goal is to always achieve the goal, and our know-how is the selection, implementation and development of the best and the most reliable eCommerce technologies. The success in Europe, Asia and North America, along with our experience in numerous industries and in various business models have established our position in the eCommerce world. However, as we believe that the only constant is change, we remain one step ahead at all times, following global trends in the online sales market.</p>


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About Monogo

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Monogo E-commerce News – LOT Polish Airlines won Experience Maker of the Year Award , #35

I have been in business for 16 years. During this time I have learned that change is one of the few things that is really constant in business. It is no different in e-commerce, where the dynamics are very high. Today, let's talk about a basic tool for tracking traffic sources, i.e. the parameters in the links you probably use in your campaigns. Speaking of campaigns, these probably come from a marketing plan, right? Right? If not, that's okay, because we have an article on how to build a marketing plan and what it should contain. And finally, the carbon footprint. Sooner or later you have to start talking about it. I think we are one of the first companies to talk loudly about this problem. Optimal hosting, optimal shop application, optimal media size. Without this, the carbon footprint of your shop will be high. How do you deal with this? You'll find out below.

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<p>I have been in business for 16 years. During this time I have learned that change is one of the few things that is really constant in business. It is no different in e-commerce, where the dynamics are very high. Today, let's talk about a basic tool for tracking traffic sources, i.e. the parameters in the links you probably use in your campaigns. Speaking of campaigns, these probably come from a marketing plan, right? Right? If not, that's okay, because we have an article on how to build a marketing plan and what it should contain. And finally, the carbon footprint. Sooner or later you have to start talking about it. I think we are one of the first companies to talk loudly about this problem. Optimal hosting, optimal shop application, optimal media size. Without this, the carbon footprint of your shop will be high. How do you deal with this? You'll find out below.</p>

1. Apple Mail to Remove URL Tracking Parameters

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<h2>1. Apple Mail to Remove URL Tracking Parameters</h2>

utm_source, utm_medium are some of the most common parameters used by marketers to track the campaigns from which you have traffic to your online shop. They help you know which campaigns are working well and where to invest your money. And Apple, put an end to that for its computer, phone and tablet users. Bad Apple? Not necessarily. They're doing it to ensure privacy for their customers. They have the right to do so. There's simply nothing to complain about, it's just that they need to change the way they measure the effectiveness of campaigns. Tools like Adobe Experience Cloud or Zoho have not been using these parameters for a while. It all depends on what app stack you use for your marketing efforts. Switching to Adobe na will address this issue, but it will also give you new apps that will certainly help you work better with your e-commerce customer, and increase your conversions. Talk to your agency or marketing department. They will certainly have a solution. And if they don't, <a href="https://monogo.us/contact/" target="_blank" rel="noreferrer noopener">give us a call</a>, we'll be happy to help.

<p>utm_source, utm_medium are some of the most common parameters used by marketers to track the campaigns from which you have traffic to your online shop. They help you know which campaigns are working well and where to invest your money. And Apple, put an end to that for its computer, phone and tablet users. Bad Apple? Not necessarily. They're doing it to ensure privacy for their customers. They have the right to do so. There's simply nothing to complain about, it's just that they need to change the way they measure the effectiveness of campaigns. Tools like Adobe Experience Cloud or Zoho have not been using these parameters for a while. It all depends on what app stack you use for your marketing efforts. Switching to Adobe na will address this issue, but it will also give you new apps that will certainly help you work better with your e-commerce customer, and increase your conversions. Talk to your agency or marketing department. They will certainly have a solution. And if they don't, <a href="https://monogo.us/contact/" target="_blank" rel="noreferrer noopener">give us a call</a>, we'll be happy to help.</p>

Read more:<a href="https://www.practicalecommerce.com/apple-mail-to-remove-url-tracking-parameters" target="_blank" rel="noreferrer noopener nofollow"> Apple Mail to Remove URL Tracking Parameters</a>

<p>Read more:<a href="https://www.practicalecommerce.com/apple-mail-to-remove-url-tracking-parameters" target="_blank" rel="noreferrer noopener nofollow"> Apple Mail to Remove URL Tracking Parameters</a></p>

2. Data Shows Online Retailers With The Highest Carbon Footprints

<h2>2. Data Shows Online Retailers With The Highest Carbon Footprints</h2>

A great many regions and countries around the world (EU, USA, etc.) are taking an increasingly hard look at greenhouse gas emissions. Legislation to regulate emissions is around the corner. This simply means that if you emit too much, you will have to pay a surcharge. What will the limits be? We don't know that yet. But they will come sooner or later. Of course, we will have some time to react, but isn't it better to already be ready for what the laws will bring? How can the carbon footprint in e-commerce be reduced? The backbone of an online shop is its 24/7 availability. It operates in a data centre, which consumes energy. Each page view consumes a certain amount of computing power, which needs this energy. If you reduce the amount of computing power needed to generate a single page, you reduce your carbon footprint. The amount of data transferred between the server and your customer's browser also makes a difference. This is why products such as <a href="https://monogo.us/offers/ai-media-optimization/" target="_blank" rel="noreferrer noopener">Media Optimisation using AI&nbsp;</a> are developed at Monogo. In combination with <a href="https://monogo.us/offers/monogo-cloud/" target="_blank" rel="noreferrer noopener">Monogo Cloud</a>&nbsp;and <a href="https://monogo.us/offers/b2c/" target="_blank" rel="noreferrer noopener">Magento/Adobe Commerce</a>, we reduce the amount of data needed for transmission by up to 80%. And the amount of computing power needed to display a page can be reduced by up to 40%! Is this enough? I don't know. But I do know that any optimisation is needed. And these figures look encouraging.

<p>A great many regions and countries around the world (EU, USA, etc.) are taking an increasingly hard look at greenhouse gas emissions. Legislation to regulate emissions is around the corner. This simply means that if you emit too much, you will have to pay a surcharge. What will the limits be? We don't know that yet. But they will come sooner or later. Of course, we will have some time to react, but isn't it better to already be ready for what the laws will bring? How can the carbon footprint in e-commerce be reduced? The backbone of an online shop is its 24/7 availability. It operates in a data centre, which consumes energy. Each page view consumes a certain amount of computing power, which needs this energy. If you reduce the amount of computing power needed to generate a single page, you reduce your carbon footprint. The amount of data transferred between the server and your customer's browser also makes a difference. This is why products such as <a href="https://monogo.us/offers/ai-media-optimization/" target="_blank" rel="noreferrer noopener">Media Optimisation using AI&nbsp;</a> are developed at Monogo. In combination with <a href="https://monogo.us/offers/monogo-cloud/" target="_blank" rel="noreferrer noopener">Monogo Cloud</a>&nbsp;and <a href="https://monogo.us/offers/b2c/" target="_blank" rel="noreferrer noopener">Magento/Adobe Commerce</a>, we reduce the amount of data needed for transmission by up to 80%. And the amount of computing power needed to display a page can be reduced by up to 40%! Is this enough? I don't know. But I do know that any optimisation is needed. And these figures look encouraging.</p>

&nbsp;Read more: <a href="https://www.digitalcommerce360.com/2023/07/25/online-retailers-with-the-highest-carbon-footprints/" target="_blank" rel="noreferrer noopener nofollow">Data Shows Online Retailers With the Highest Carbon Footprints&nbsp;</a>

<p>&nbsp;Read more: <a href="https://www.digitalcommerce360.com/2023/07/25/online-retailers-with-the-highest-carbon-footprints/" target="_blank" rel="noreferrer noopener nofollow">Data Shows Online Retailers With the Highest Carbon Footprints&nbsp;</a></p>

3. Ecommerce Marketing Plan: How to Create a Marketing Plan for Your Ecommerce Store

<h2>3. Ecommerce Marketing Plan: How to Create a Marketing Plan for Your Ecommerce Store</h2>

Do you have a marketing plan? For sure! Does it include areas such as Digital, Content, Social Media? Probably yes! What elements should this plan contain? The answer to these questions can be found in the linked article. Every marketing initiative should be measured. It should have targets and KPIs. Without this you are spending money without knowing if there is a return on investment. Nowadays we have such tools for working with the digital customer that everything can be measured. I would encourage you to check it thoroughly, because apart from the obvious benefits such as visibility of what is happening, you can make better use of marketing budgets.

<p>Do you have a marketing plan? For sure! Does it include areas such as Digital, Content, Social Media? Probably yes! What elements should this plan contain? The answer to these questions can be found in the linked article. Every marketing initiative should be measured. It should have targets and KPIs. Without this you are spending money without knowing if there is a return on investment. Nowadays we have such tools for working with the digital customer that everything can be measured. I would encourage you to check it thoroughly, because apart from the obvious benefits such as visibility of what is happening, you can make better use of marketing budgets.</p>

Learn more about: <a href="https://www.ecommerce-nation.com/ecommerce-marketing-plan/" target="_blank" rel="noreferrer noopener nofollow">Ecommerce Marketing Plan: How to Create a Marketing Plan for Your Ecommerce Store</a>

<p>Learn more about: <a href="https://www.ecommerce-nation.com/ecommerce-marketing-plan/" target="_blank" rel="noreferrer noopener nofollow">Ecommerce Marketing Plan: How to Create a Marketing Plan for Your Ecommerce Store</a></p>

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<p>If you found the news review valuable I encourage you to share the material on your social networks. To make sure you don't miss any news, sign up for our newsletter.&nbsp; Every Monday I will send you an email with the latest review of industry news along with my original commentary.&nbsp;</p>

<p>To be read on Monday, promptly at 6:00!</p>

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Monogo E-commerce News – Even more privacy for Apple customers in the digital world? #34