Whether we are talking about buying services or products, more and more young people are participating in companies’ buying processes. From a certain perspective, this may not be noticeable, but there is undoubtedly an impact of age and experience on the buying and selling process. A report by Forrester, shows how B2B buying by younger… Continue reading E-commerce B2B: how do customers make purchasing decisions? Monogo E-commerce News

More and more people are keen to buy online. And they are spending more and more. Today briefly on GlobalData’s new e-commerce report. Globally, e-commerce growth is estimated at around 9.5 per cent. This is a tad higher than for Europe alone, which is expected to have a growth rate of 9 per cent, according… Continue reading E-commerce market in Europe in 2027, Monogo E-commerce News, #45

The end of the year is fast approaching. There is literally 2.5 months left until the end of the year. But this time is all about intense preparations for the sales peaks we score every year in our online shops. However, November is not just about Black Friday. There are several other occasions that we… Continue reading 5 content marketing ideas for November, Monogo E-commerce News, 44

Where to start? More and more of our customers are starting to sell across borders (cross-border). E-commerce selling to multiple countries can be set up in different ways. You can have: separate domains for each country. The same domain, where the choice of country is made in the purchase path. Language differentiation per region or… Continue reading SEO in crossborder e-commerce, Monogo E-commerce News, 43

Definition Let’s start with what content marketing automation in e-commerce is. This term refers to the use of technological tools in optimising various aspects of the content creation and distribution process. In short, we plug in various tools to automate parts of the customer experience process. Why is this important? Anything that involves manual work… Continue reading Benefits of Marketing Automation in E-commerce, Monogo E-commerce News, 41

Over the years, I have seen many ways to present products, shopping paths in B2B platforms. Sometimes it even happens that such platforms are completely closed, i.e. without logging in, it is not possible to view the offer. One might ask, how then is the customer supposed to find out what you have on offer?… Continue reading Monogo e-commerce news, better purchasing experience in B2B segment, #40

If you take a good look at how people buy online, you will notice certain patterns. Most people do a fairly deep search, they read reviews about a product, about a company. In addition, he wants to find out as much as possible about the very product he is about to buy. It is possible… Continue reading Product Page Conversion – Monogo e-commerce news #39

In e-commerce it is difficult or even impossible to talk to the customer. Certainly not before a purchase. How then do you approach trying to manage purchasing decisions? It turns out that with Choice Architecture it is possible, up to a point. With ethics, of course.

One tool to achieve better conversions and to take stronger care of customers’ purchasing preferences is personalisation. How do you put such personalisation into practice, for example using Adobe Experience Cloud and Magento? It is best to have a partner who can help you find your way around this topic.

In addition to this, today we are talking about popular payment methods and advertising. That is to say, we build the funnel, we walk with the customer along the purchase path, ending with a transaction. Check and mate. That’s what it’s all about!

Good morning, today we’re serving up information on how to avoid vanity in the metrics of your e-commerce business (but also business in general), and how to optimise the time it takes to prepare media for your online shop. But we don’t stop there, we still have a solution to the problem of stocking goods and delivering to the end customer (DTC). We’ve got a bit of a cross-section, but all, as usual, strongly linked to e-commerce and business.