Business-to-business (or B2B) marketing is quite different from business-to-customer (B2C) marketing in a number of ways. B2B buyers have different needs, different shopping habits, and different processes in place for making a purchase than their B2C counterparts.

Today’s online shopping market is tremendously competitive, with ecommerce now worth over $6 trillion globally. The US ecommerce market alone is likely to total over $1 trillion this year!

Search Engine Optimization, or SEO, is a crucial part of any digital marketing strategy. The purpose of SEO is to improve a website’s visibility in search engine results when users type in a specific search term.
There are numerous tactics involved in effective SEO. Just some of them include using relevant keywords, creating quality content, optimizing page loading speeds, ensuring that website designs are mobile-friendly, and securing backlinks from other authoritative websites.
SEO is particularly important for ecommerce businesses. Many online purchases begin with a search for a particular product or category of products. If your online store is not optimized for search engines, you may lose out on a huge amount of traffic and, therefore, a vast number of sales. A well-designed and effectively implemented SEO strategy can be a game-changer for ecommerce businesses, helping to increase visibility, drive traffic, and boost sales.
One of the biggest decisions you can make when it comes to your site’s SEO is which ecommerce platform you use to run your store. One of the reasons we believe Magento is the best platform currently on the market is that it is so SEO-friendly compared to its competitors. All ecommerce platforms have some inbuilt SEO features, but Magento is ahead of the curve in this area.
Read on to learn about a few of Magento’s best SEO features.

If you are running an ecommerce business, choosing the right platform through which to run your store is one of the most important business decisions you can make. However, you may find that your business’s needs change over time and that your current solution is no longer fit for purpose. You may also realize that you are looking for a more comprehensive, customizable, or feature-rich solution.

We have said on many occasions that we believe Magento is the absolute best ecommerce solution currently on the market. Beginning life as an open-source software and now owned by Adobe, with both a free version and enterprise package available, Magento is a highly flexible and customizable ecommerce platform that can grow, adapt, and scale with your business. It is high-performing, feature-rich, SEO-friendly, and makes it easy for entrepreneurs to manage multiple stores through one easy dashboard.
However, one aspect of Magento that can discourage new users is that it is somewhat complex. To use Magento effectively requires a higher level of technical and coding knowledge than many of its competitors (such as Shopify and WooCommerce.) However, this does not need to be an insurmountable obstacle to using this great platform.
One way to get around this problem is to hire an experienced Magento web development service such as Monogo. However, if you don’t have the budget to hire a developer or want to handle things yourself, you can teach yourself Magento. One of the best places to do so? YouTube! The world’s biggest video-sharing platform offers an array of instructional content from a variety of creators to help you get started.
Read on to learn about some of the best YouTube channels where you can learn how to use Magento.

You probably have a specific vision for your online store. And with so many ecommerce platforms available on the market today, it can be difficult to know which one to choose to make this vision a reality. We have made no secret of the fact that we believe Magento is the absolute best platform for today’s ecommerce business owners. Unlike many out-of-the-box products, it is uniquely customizable and allows you to create an online store that is completely your own. 

Magento 1 officially reached the end of its life in June 2020. However, as of October 2022, over 167,000 active stores were still using Magento 1.
If yours is one of them, you might have considered making the switch to the newer version of the platform: Magento 2. But should you take the plunge or not? Perhaps you’re feeling daunted about the process, worried about your store being offline (and therefore not making money) for some time, or simply don’t know exactly where to begin.
Never fear: we’ve got you covered. Read on to learn everything you need to know about migrating from Magento 1 to Magento 2.

Nowadays, one of the most effective methods of developing an online store is automation. With the advancement of technology, companies are very often choosing to robotize their processes, mainly to save time, money, but most importantly not to fall behind the competition. In this article I will explain to you what RPA is and what benefits it offers to business?

Magento is one of the most popular ecommerce platforms available, with millions of businesses worldwide relying on its capabilities to power their online stores. We have made no secret of the fact that we believe it is the best solution on the market, for numerous reasons: its free open source version, its extensive customizations and endless flexibility, and its multi-store capabilities being just some of them.

Since its initial release in 2008, the Magento platform has undergone significant improvements, with new features and functionalities being added regularly. Perhaps the biggest turning point in Magento’s history so far came when it was acquired by Adobe in 2018 for an incredible $1.68 billion US.

As technology continues to evolve, we expect that Magento will keep up with improvements and emerging trends to provide its users with the best possible ecommerce experience. But what might this look like?