Business-to-business (or B2B) marketing is quite different from business-to-customer (B2C) marketing in a number of ways. B2B buyers have different needs, different shopping habits, and different processes in place for making a purchase than their B2C counterparts.

Search Engine Optimization, or SEO, is a crucial part of any digital marketing strategy. The purpose of SEO is to improve a website’s visibility in search engine results when users type in a specific search term.
There are numerous tactics involved in effective SEO. Just some of them include using relevant keywords, creating quality content, optimizing page loading speeds, ensuring that website designs are mobile-friendly, and securing backlinks from other authoritative websites.
SEO is particularly important for ecommerce businesses. Many online purchases begin with a search for a particular product or category of products. If your online store is not optimized for search engines, you may lose out on a huge amount of traffic and, therefore, a vast number of sales. A well-designed and effectively implemented SEO strategy can be a game-changer for ecommerce businesses, helping to increase visibility, drive traffic, and boost sales.
One of the biggest decisions you can make when it comes to your site’s SEO is which ecommerce platform you use to run your store. One of the reasons we believe Magento is the best platform currently on the market is that it is so SEO-friendly compared to its competitors. All ecommerce platforms have some inbuilt SEO features, but Magento is ahead of the curve in this area.
Read on to learn about a few of Magento’s best SEO features.

Choosing an ecommerce platform is one of the first and most important decisions you will make in your business journey, and it can feel daunting if you are not sure what to look for. There are numerous different options on the market and, if you are just starting out, you might find yourself simply choosing the cheapest or simplest platform to allow you to get your business online more quickly.