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Monogo - e- commerce done right

We bring value by using the best, the most reliable technologies available on the eCommerce market. Our team makes sure that our clients have the ability to achieve their business goals in a way that is safe, predictable and at the highest level.
We have been operating since 2011, and our team consists of 80 people whose competences and knowledge are certified. Our goal is to always achieve the goal, and our know-how is the selection, implementation and development of the best and the most reliable eCommerce technologies. The success in Europe, Asia and North America, along with our experience in numerous industries and in various business models have established our position in the eCommerce world. However, as we believe that the only constant is change, we remain one step ahead at all times, following global trends in the online sales market.

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Monogo

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Wrocław

Parkland, 7527 NW 61st Ter, Florida Usa

Florida, USA

<a href="tel:+531338668">+48 531 338 668</a> <a href="mailto:hello@monogo.pl">hello@monogo.pl</a>

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Ecommerce B2B Marketing: What You Need to Know

At the beginning of 2023, <a href="https://www.forbes.com/advisor/business/ecommerce-statistics/" target="_blank" rel="noreferrer noopener nofollow">Forbes reported</a> that ecommerce sales would grow by just over 10% this year. And <a href="https://thesocialshepherd.com/blog/ecommerce-statistics" target="_blank" rel="noreferrer noopener nofollow">according to Social Shepherd</a>, there are anywhere from 12 to 24 million ecommerce stores in total.

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At the beginning of 2023, <a href="https://www.forbes.com/advisor/business/ecommerce-statistics/" target="_blank" rel="noreferrer noopener nofollow">Forbes reported</a> that ecommerce sales would grow by just over 10% this year. And <a href="https://thesocialshepherd.com/blog/ecommerce-statistics" target="_blank" rel="noreferrer noopener nofollow">according to Social Shepherd</a>, there are anywhere from 12 to 24 million ecommerce stores in total.

With so much competition out there, you will need to put in the work to ensure that your store stands out in all the right ways. While paid advertising has its place, organic traffic is also absolutely critical.&nbsp;

With so much competition out there, you will need to put in the work to ensure that your store stands out in all the right ways. While paid advertising has its place, organic traffic is also absolutely critical.&nbsp;

In today’s article, we will look at the importance of organic traffic and four ways you can boost yours for greater ecommerce success.&nbsp;

In today’s article, we will look at the importance of organic traffic and four ways you can boost yours for greater ecommerce success.&nbsp;

What is Organic Traffic and Why Does It Matter?&nbsp;

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<h2>What is Organic Traffic and Why Does It Matter?&nbsp;</h2>

Organic traffic consists of visitors who find and land on your website without the aid of paid promotions. This can include visitors who find you through search engines, referrals, non-promoted social media posts, and various other unpaid sources.&nbsp;

Organic traffic consists of visitors who find and land on your website without the aid of paid promotions. This can include visitors who find you through search engines, referrals, non-promoted social media posts, and various other unpaid sources.&nbsp;

There are numerous benefits to growing organic traffic for ecommerce businesses. When performed correctly, it is both highly effective and a significant cost saver. Organic visitors often engage more deeply and are more likely to convert to paying customers than those acquired through paid channels.&nbsp;

There are numerous benefits to growing organic traffic for ecommerce businesses. When performed correctly, it is both highly effective and a significant cost saver. Organic visitors often engage more deeply and are more likely to convert to paying customers than those acquired through paid channels.&nbsp;

Users also perceive organic search results as more authentic and trustworthy than paid advertisements. This means that nurturing organic traffic can boost your brand’s credibility, improve your engagement and conversion figures, and increase customer loyalty over time.

Users also perceive organic search results as more authentic and trustworthy than paid advertisements. This means that nurturing organic traffic can boost your brand’s credibility, improve your engagement and conversion figures, and increase customer loyalty over time.

Read on to learn about four simple ways you can grow your ecommerce store's organic traffic. 

Read on to learn about four simple ways you can grow your ecommerce store's organic traffic.

<h2>Step 1: Optimize Your Ecommerce Stores</h2>

Whether you're unveiling a brand new ecommerce website or managing a seasoned one, fine-tuning it through your ecommerce platform is paramount to boosting and retaining your organic traffic.&nbsp;

Whether you're unveiling a brand new ecommerce website or managing a seasoned one, fine-tuning it through your ecommerce platform is paramount to boosting and retaining your organic traffic.&nbsp;

This begins with understanding your prospective buyers and taking steps to ensure your site is tailored to their needs and preferences. This means that ensuring the content, imagery, and overall feel of your site is aligned with your customers’ expectations. It also means providing clear product information with stellar product imagery, prioritizing a user-friendly design with intuitive navigation and clear product categorization, and performing regular quality audits to make sure that your site is still addressing evolving customer needs.

This begins with understanding your prospective buyers and taking steps to ensure your site is tailored to their needs and preferences. This means that ensuring the content, imagery, and overall feel of your site is aligned with your customers’ expectations. It also means providing clear product information with stellar product imagery, prioritizing a user-friendly design with intuitive navigation and clear product categorization, and performing regular quality audits to make sure that your site is still addressing evolving customer needs.

It is for this reason that we recommend Magento as our ecommerce platform of choice. This highly customizable and flexible platform is ideal for building a site that aligns perfectly with your vision and your buyers’ expectations.&nbsp;

It is for this reason that we recommend Magento as our ecommerce platform of choice. This highly customizable and flexible platform is ideal for building a site that aligns perfectly with your vision and your buyers’ expectations.&nbsp;

Search engine optimization, or SEO, is all about the steps you take to ensure that your site ranks highly in search engine results. Did you know that around <a href="https://99firms.com/blog/search-engine-statistics/" target="_blank" rel="noreferrer noopener nofollow">93% of all web traffic</a> comes from search engines? That’s why we cannot overstate the importance of SEO.

Search engine optimization, or SEO, is all about the steps you take to ensure that your site ranks highly in search engine results. Did you know that around <a href="https://99firms.com/blog/search-engine-statistics/" target="_blank" rel="noreferrer noopener nofollow">93% of all web traffic</a> comes from search engines? That’s why we cannot overstate the importance of SEO.

Good SEO is all about understanding the keywords your prospective customers are searching for, and then using those keywords to serve them with relevant and high quality products and information.&nbsp;

Good SEO is all about understanding the keywords your prospective customers are searching for, and then using those keywords to serve them with relevant and high quality products and information.&nbsp;

Here are 10 of our top <a href="http://monogo.us/blog/how-seo-friendly-is-magento-and-what-are-its-best-seo-features/" target="_blank" rel="noreferrer noopener">SEO tips</a> for ecommerce businesses.

Here are 10 of our top <a href="http://monogo.us/blog/how-seo-friendly-is-magento-and-what-are-its-best-seo-features/" target="_blank" rel="noreferrer noopener">SEO tips</a> for ecommerce businesses.

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<ol><li>Identify relevant keywords that potential customers might use to find your products. Tools like Google Keyword Planner, SEMrush, and Ahrefs can help you to find the high-volume, low-competition keywords that will garner the best results. </li><li>Focus on on-page optimization, ensuring that each product page contains relevant meta titles, meta descriptions, and correctly formatted headers (H1, H2, etc.) that incorporate your target keywords.</li><li>Create informative and engaging content including product descriptions, blog posts, user guides, and so on. All content should be unique, well-written, and offer value to the user.</li><li>Ensure your ecommerce stores are mobile-friendly. Google emphasizes mobile-first indexing, so a responsive design is essential for both search rankings and user experience.</li><li>Improve site loading times using tools such as Google PageSpeed Insights.</li><li>Use internal links strategically on your product pages, blog posts, and other pages.</li><li>Earn high-quality backlinks from reputable sources. Work with relevant industry blogs, reach out to influencers, and consider offering to be a guest blogger on related websites.</li><li>Prioritize the user experience (UX) with a simple navigation structure, clear calls-to-action, and a straightforward checkout process. </li><li>Optimize your images with descriptive titles, alt-text, and appropriate compression. </li><li>Review your website regularly for broken links, outdated content, and any other SEO errors.</li></ol>

Step 3: Leverage Your Loyal Audience with Referral Marketing

<h2>Step 3: Leverage Your Loyal Audience with Referral Marketing</h2>

When people love a product or service, they want to tell others about it. Referral marketing, also called&nbsp; "word-of-mouth marketing", is a strategy in which companies incentivize their existing customers to promote their products or services to new customers. This type of marketing leverages the trust and personal relationships that customers have with their networks.&nbsp;

When people love a product or service, they want to tell others about it. Referral marketing, also called&nbsp; "word-of-mouth marketing", is a strategy in which companies incentivize their existing customers to promote their products or services to new customers. This type of marketing leverages the trust and personal relationships that customers have with their networks.&nbsp;

You can incentivize your customers to spread the word by offering them a reward, such as a freebie or discount, when someone makes a purchase using their referral link. Airbnb, Uber, HelloFresh, and Dropbox are just some examples of household name companies that are enjoying tremendous success with referral marketing.&nbsp;

You can incentivize your customers to spread the word by offering them a reward, such as a freebie or discount, when someone makes a purchase using their referral link. Airbnb, Uber, HelloFresh, and Dropbox are just some examples of household name companies that are enjoying tremendous success with referral marketing.&nbsp;

Step 4: Build Your Email List and Use It Well

<h2>Step 4: Build Your Email List and Use It Well</h2>

It can take several interactions with a business before a customer is ready to make a purchase. Regular touchpoints, such as email communications, are vital for nurturing your organic leads and keeping them coming back for more.&nbsp;

It can take several interactions with a business before a customer is ready to make a purchase. Regular touchpoints, such as email communications, are vital for nurturing your organic leads and keeping them coming back for more.&nbsp;

Include an email marketing sign-up form on your website. You can offer a reward to encourage visitors to sign up (such as a piece of exclusive content or a discount code.) Once you’ve captured a visitor’s email address, send out regular and relevant communications that are both promotional and informative. The trick is to offer value, not to hard-sell.&nbsp;

Include an email marketing sign-up form on your website. You can offer a reward to encourage visitors to sign up (such as a piece of exclusive content or a discount code.) Once you’ve captured a visitor’s email address, send out regular and relevant communications that are both promotional and informative. The trick is to offer value, not to hard-sell.&nbsp;

Segmenting your email list can allow you to fine-tune your offerings further, making sure that customers receive only the content that is the most relevant and useful to them. You might choose to segment by (for example) demographic factors, shopping habits, or geographical location.&nbsp;

Segmenting your email list can allow you to fine-tune your offerings further, making sure that customers receive only the content that is the most relevant and useful to them. You might choose to segment by (for example) demographic factors, shopping habits, or geographical location.&nbsp;

Don’t forget about abandoned cart emails, too. Around <a href="https://www.hotjar.com/blog/cart-abandonment-stats/" target="_blank" rel="noreferrer noopener nofollow">70% of online shopping carts</a> are abandoned but, with carefully crafted reminder emails, you can recover a significant number of those sales and keep your store’s bottom line healthy.

Don’t forget about abandoned cart emails, too. Around <a href="https://www.hotjar.com/blog/cart-abandonment-stats/" target="_blank" rel="noreferrer noopener nofollow">70% of online shopping carts</a> are abandoned but, with carefully crafted reminder emails, you can recover a significant number of those sales and keep your store’s bottom line healthy.

Get Support with Your Magento Ecommerce Stores

<h2>Get Support with Your Magento Ecommerce Stores</h2>

No matter where you are in your ecommerce journey, the team here at Monogo is here to help. <a href="http://monogo.us/blog/upgrading-your-ecommerce-store-to-magento-in-2023-expert-tips/" target="_blank" rel="noreferrer noopener">As Magento ecommerce web development experts</a>, we can support you in building, refining, managing, and improving your online store to bring in more organic traffic and more sales than ever before. Please <a href="https://monogo.us/contact/" target="_blank" rel="noreferrer noopener">contact us today</a> to learn more and to get started with a free estimate for your project.

No matter where you are in your ecommerce journey, the team here at Monogo is here to help. <a href="http://monogo.us/blog/upgrading-your-ecommerce-store-to-magento-in-2023-expert-tips/" target="_blank" rel="noreferrer noopener">As Magento ecommerce web development experts</a>, we can support you in building, refining, managing, and improving your online store to bring in more organic traffic and more sales than ever before. Please <a href="https://monogo.us/contact/" target="_blank" rel="noreferrer noopener">contact us today</a> to learn more and to get started with a free estimate for your project.

Today's online shopping market is tremendously competitive, with ecommerce now worth over $6 trillion globally. The US ecommerce market alone is likely to total over $1 trillion this year!

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