Business-to-business (or B2B) marketing is quite different from business-to-customer (B2C) marketing in a number of ways. B2B buyers have different needs, different shopping habits, and different processes in place for making a purchase than their B2C counterparts.

Magento started life as an open-source ecommerce platform and has been owned by Adobe since 2013. Though it holds a smaller market share than its main competitors, most notably WooCommerce Shopify, Magento has garnered significant attention and been adopted by an increasing number of ecommerce businesses of all sizes.

It is no secret that we think Magento is a fantastic ecommerce solution and the best tool of its kind currently on the market. Its flexibility, scalability, and SEO capabilities are just some of the reasons that we, and so many others in our industry, use and recommend Magento over other platforms for building and growing an ecommerce business.
But what truly makes Magento stand out from the crowd isn’t just the platform’s extensive inbuilt functionalities. It is also the plethora of third-party integrations and plugins that are available to users looking to customize, enhance, and grow their stores. These integrations work seamlessly with Magento’s basic capabilities, bridging gaps, improving the user experience, and introducing additional functionality that would not otherwise be possible.
But with near countless third-party Magento integrations on the market, how are business owners to know which will be the best for their needs? The exact integrations you choose will, of course, depend on your business’s unique vision and priorities. But if you are looking for some inspiration to get you started, here are some of the third-party integrations that we consistently recommend to our clients and readers.

If you are running an ecommerce business, choosing the right platform through which to run your store is one of the most important business decisions you can make. However, you may find that your business’s needs change over time and that your current solution is no longer fit for purpose. You may also realize that you are looking for a more comprehensive, customizable, or feature-rich solution.

Content management is one of the most crucial aspects of managing and optimizing your online store. Great content helps your audience to find you, allows you to build trust and authority with your customer base, and enables you to establish yourself as a recognizable online brand. It is also a vital tool in your SEO toolbox, allowing your business to show up higher in online search results.
If you are running your store through Magento (which we believe is the best ecommerce platform on the market!) then you will need a content management extension. One of the things we love about Magento is that its customizability and extensive library of plugins enables you to set up your store in exactly the way that makes sense for you.
But which of the many Magento content management extensions should you use? Read on to learn about 5 tools that we think you should consider. Of course, which one is right for you will depend on your needs.

We have said on many occasions that we believe Magento is the absolute best ecommerce solution currently on the market. Beginning life as an open-source software and now owned by Adobe, with both a free version and enterprise package available, Magento is a highly flexible and customizable ecommerce platform that can grow, adapt, and scale with your business. It is high-performing, feature-rich, SEO-friendly, and makes it easy for entrepreneurs to manage multiple stores through one easy dashboard.
However, one aspect of Magento that can discourage new users is that it is somewhat complex. To use Magento effectively requires a higher level of technical and coding knowledge than many of its competitors (such as Shopify and WooCommerce.) However, this does not need to be an insurmountable obstacle to using this great platform.
One way to get around this problem is to hire an experienced Magento web development service such as Monogo. However, if you don’t have the budget to hire a developer or want to handle things yourself, you can teach yourself Magento. One of the best places to do so? YouTube! The world’s biggest video-sharing platform offers an array of instructional content from a variety of creators to help you get started.
Read on to learn about some of the best YouTube channels where you can learn how to use Magento.

You probably have a specific vision for your online store. And with so many ecommerce platforms available on the market today, it can be difficult to know which one to choose to make this vision a reality. We have made no secret of the fact that we believe Magento is the absolute best platform for today’s ecommerce business owners. Unlike many out-of-the-box products, it is uniquely customizable and allows you to create an online store that is completely your own. 

It is fair to say that the ecommerce web development world was not particularly surprised when Adobe–a world leader in creative design software, known for tools such as Photoshop and InDesign–announced that it had acquired the ecommerce platform Magento for the price of $1.68 billion in 2018. In fact, some commentators mentioned that Adobe had been attempting to acquire an ecommerce platform for some time, having previously tried and failed to acquire other, similar tools.

In recent years, Magento has emerged as one of the most popular ecommerce platforms on the market, powering online stores of all sizes and at all stages of growth. From small businesses to global enterprises, Magento has become the go-to choice for thousands of businesses looking to sell their products online thanks to its extensive features and affordable pricing options. We believe it is simply the best ecommerce solution currently on the market.

The businesses using Magento now include some of the biggest brands in the world. In this article, we will take a closer look at some of the popular companies that are using Magento to power their ecommerce stores.