Business-to-business (or B2B) marketing is quite different from business-to-customer (B2C) marketing in a number of ways. B2B buyers have different needs, different shopping habits, and different processes in place for making a purchase than their B2C counterparts.

Today’s online shopping market is tremendously competitive, with ecommerce now worth over $6 trillion globally. The US ecommerce market alone is likely to total over $1 trillion this year!