Business-to-business (or B2B) marketing is quite different from business-to-customer (B2C) marketing in a number of ways. B2B buyers have different needs, different shopping habits, and different processes in place for making a purchase than their B2C counterparts.

Today’s online shopping market is tremendously competitive, with ecommerce now worth over $6 trillion globally. The US ecommerce market alone is likely to total over $1 trillion this year!

Magento started life as an open-source ecommerce platform and has been owned by Adobe since 2013. Though it holds a smaller market share than its main competitors, most notably WooCommerce Shopify, Magento has garnered significant attention and been adopted by an increasing number of ecommerce businesses of all sizes.

Search Engine Optimization, or SEO, is a crucial part of any digital marketing strategy. The purpose of SEO is to improve a website’s visibility in search engine results when users type in a specific search term.
There are numerous tactics involved in effective SEO. Just some of them include using relevant keywords, creating quality content, optimizing page loading speeds, ensuring that website designs are mobile-friendly, and securing backlinks from other authoritative websites.
SEO is particularly important for ecommerce businesses. Many online purchases begin with a search for a particular product or category of products. If your online store is not optimized for search engines, you may lose out on a huge amount of traffic and, therefore, a vast number of sales. A well-designed and effectively implemented SEO strategy can be a game-changer for ecommerce businesses, helping to increase visibility, drive traffic, and boost sales.
One of the biggest decisions you can make when it comes to your site’s SEO is which ecommerce platform you use to run your store. One of the reasons we believe Magento is the best platform currently on the market is that it is so SEO-friendly compared to its competitors. All ecommerce platforms have some inbuilt SEO features, but Magento is ahead of the curve in this area.
Read on to learn about a few of Magento’s best SEO features.

Magento 1 officially reached the end of its life in June 2020. However, as of October 2022, over 167,000 active stores were still using Magento 1.
If yours is one of them, you might have considered making the switch to the newer version of the platform: Magento 2. But should you take the plunge or not? Perhaps you’re feeling daunted about the process, worried about your store being offline (and therefore not making money) for some time, or simply don’t know exactly where to begin.
Never fear: we’ve got you covered. Read on to learn everything you need to know about migrating from Magento 1 to Magento 2.

Nowadays, one of the most effective methods of developing an online store is automation. With the advancement of technology, companies are very often choosing to robotize their processes, mainly to save time, money, but most importantly not to fall behind the competition. In this article I will explain to you what RPA is and what benefits it offers to business?

Magento is one of the most popular ecommerce platforms available, with millions of businesses worldwide relying on its capabilities to power their online stores. We have made no secret of the fact that we believe it is the best solution on the market, for numerous reasons: its free open source version, its extensive customizations and endless flexibility, and its multi-store capabilities being just some of them.

Since its initial release in 2008, the Magento platform has undergone significant improvements, with new features and functionalities being added regularly. Perhaps the biggest turning point in Magento’s history so far came when it was acquired by Adobe in 2018 for an incredible $1.68 billion US.

As technology continues to evolve, we expect that Magento will keep up with improvements and emerging trends to provide its users with the best possible ecommerce experience. But what might this look like?

It is fair to say that the ecommerce web development world was not particularly surprised when Adobe–a world leader in creative design software, known for tools such as Photoshop and InDesign–announced that it had acquired the ecommerce platform Magento for the price of $1.68 billion in 2018. In fact, some commentators mentioned that Adobe had been attempting to acquire an ecommerce platform for some time, having previously tried and failed to acquire other, similar tools.

No matter where you are in your online retail business journey, you likely understand the importance of a reliable and efficient ecommerce platform from which you can run your online store. We have made no secret of the fact that we believe Magento is the best ecommerce platform currently on the market.

Magento is a popular ecommerce platform which, according to Web Tribunal, powers around 12% of all ecommerce sites and 0.7% of the entire internet. It has numerous advantages, from its overall cost effectiveness to its near-endless flexibility and customization options. However, like any platform, Magento has its quirks which can be challenging for inexperienced users.

This is where we come in. Here at Monogo, our team of experienced ecommerce web developers offer a comprehensive support solution for your online store, helping you to grow your reach and achieve your business goals. At Monogo, we understand the challenges ecommerce businesses face at all stages of their growth, and we have built a reputation for customer-centric and service-focused support.

In this post, we will take a close look at five of the most common complaints about Magento and how working with Monogo can solve them for you.